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Expert Opinion

Expert Opinion

Date: 11/12/2009

Issue: November 2009

People: Adam Honig

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With CRM, Less Is More

Five best practices for avoiding “CRM Gone Wild”

What single CRM change will give you the biggest bang for your buck? There’s no one answer. But there is one commonality: Less is more.

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Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. For Business Continuity, Don't Forget the Human Element Sponsored by West at Home Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group

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