With Valentine’s Day coming up, hints at romance and love are lining every store front. Love, after all, is a universal language seen everywhere around the globe. It’s a language that doesn’t change. But how do companies create and share that emotion with their customers? Just like in any great relationship, there should be mutual accountability and trust between a company and its customers -- nevertheless, a relationship without symmetry is short lived. To make sure marketing messages resonate universally and companies maintain positive brand reputation globally, here are a few tips for building a strong relationship and trust with global customers: