Expert Opinion

Date: 07/07/2010

Issue: July 2010

People: Martin Hayward

Content Channel: Marketing

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Marketers, Beware the Hype of the iPad

There’s more to consider when integrating it into your marketing mix than you think.

With more than three million units sold over the course of just 80 days, the iPad continues to change the game for those in the marketing and mobile spaces alike. Amid the excitement and Apple’s soaring sales, questions have started swirling around marketers’ abilities to capitalize on this hot new device – and the ways in which they can interact with potential customers better.
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