Many companies that want to learn about their customers use almost any customer interaction as an opportunity to ask a question. Consumers are faced with a plethora of post-call surveys, online rating requests, SMS questions, comment cards, and even restaurant receipts asking customers to share their feedback.
While the strategy might look good on paper, many consumers are getting tired of constantly being asked to provide feedback, ratings, or other comments. Consumer survey fatigue is growing. So how can marketers gather rich customer insight without annoying their customers? Industry insiders provide their advice.