Customer experience management isn't rocket science. It doesn't require fancy algorithms or mastery of the dark arts (a reference to Harry Potter for those of you who missed it). What it does require, however, is some common sense.

So I decided to share six pieces of customer experience common sense:

  • 1 quote about why customer experience matters
  • 2 goals for your customer experience efforts
  • 3 ingredients required to build a brand
  • 4 customer experience core competencies
  • 5 pieces of social media advice
  • 6 laws of customer experience

1 Quote About Why Customer Experience Matters