Updates for the week of August 13th, 2012
Research
-- Consumers Trust Amazon, Apple and Google Most With Their Information
ClickFox, a provider of experience analytics, announced the results of a recent survey exploring consumer's data management preferences within organizations. The results indicated that consumers embrace location services in marketing campaigns, are wary of data use among retailers, and trust the financial services industry most with personal information. Some findings include;
- 71 percent noted they would share their location for giveaways, discounts or improved service.
- 71 percent revealed they are comfortable with companies knowing their location.
- 84 percent prefer organizations to use their data to improve their customer experience.
- 83 percent of respondents expect companies they do business with to know their purchase and retail history.
- 82 percent expect companies to know past consumer experiences.