Research

-- Study Reveals Consumer Reaction to Marketing Emails

Email is the most used channel for marketers, according to a study conducted by ClickSquared, provider of SaaS cross-channel campaign management software and email services, and The Relevancy Group. Marketers send 6.6 million email messages per month on average. However, the study also revealed a decline in consumer response rates, as the lack of relevancy in emails contributed to deletions, unsubscribing, and consumers marking the messages as spam. Of the surveyed consumers, 69 percent admitted to deleting marketing emails because of messages sent too frequently.

-- Mobile Technology Usage for Event Planning Expected to Increase