Customers are increasingly choosing to do business with companies they trust. But even if they've purchased from a particular company repeatedly, many customers still want to see the product they're buying before parting with their money.

Organizations that have a large catalogue of products find is especially important to show clients their choices, and the ability to do this effectively is many times essential in order to close a sale. Among these are bespoke clothing that are tailor-made for customers. Dallas-based clothing company J. Hilburn, which specializes in custom pieces and ready-to-wear items, knew that its customers wanted to see an example of the finished product in their preferred color, as well as how a particular item would look paired with other pieces of clothing, before making an order. "We realized that we needed to show customers how their clothes would look and how they would work together," says Veeral Rathod, one of the company's founders.