Organizations are collecting colossal amounts of customer data, allowing them to understand their clients, tailor their experiences to their needs, and identify problems before they get out of hand. However, savvy business leaders are not stopping there; they're also recognizing another valuable source of information—their employees.

As the people who are in constant contact with customers, insights from frontline workers can be invaluable to organizations. These employees are the voice of those customers who are either reluctant to share information with the brands they do business with, or simply don't know how to pass on their comments or concerns.

Further, because they interact with numerous customers, employees can be instrumental in identifying negative trends before they become widespread problems and making sure that companies can capitalize on opportunities that arise.