Peace of mind is an important sentiment for human beings. We all want to know that if something goes awry, we have a protective cushion to fall back on. That's why we buy insurance policies and warranties, allowing us to rest with the assurance that we're protected in the case of catastrophes.

However, not everyone who purchases insurance policies fully understands their options of protecting their purchases, often leaving additional revenue from purchasing added coverage on the table.

Minnesota-based Polaris, a manufacturer of snowmobiles, all terrain vehicles, and neighborhood electric vehicles, was facing this problem. This was exacerbated since many transactions took place between customers and third parties, meaning that Polaris itself often didn't come in contact with the customers. Even the Polaris dealers themselves didn't readily offer customers the extended warranty, notes Kelly Clawson, financial services manager at Polaris. This was a missed revenue opportunity, as extended warranty purchases would not only benefit customers, but also the dealers who would increase their profits when vehicles are brought in for services during the warranty period.