Technology Developments

Adobe Announced Collaboration with Yieldex

Adobe announced a partnership with Yieldex, a provider of inven­tory and rev­enue man­age­ment solu­tions for dig­i­tal pub­lish­ers, to help pub­lish­ers match avail­able ad con­tent with adver­tis­ers' desired audi­ence seg­ments. Adobe will integrate its Adobe Audi­ence­M­an­ager, its data man­age­ment plat­form that iden­ti­fies, quan­ti­fies, and acti­vates high-value audi­ence seg­ments, with Yieldex's Audi­ence Plan­ner, which enables pub­lish­ers to under­stand audi­ence seg­ment avail­abil­ity, con­tention, and over­lap. The joint solu­tion will pro­vide dig­i­tal pub­lish­ers with a view across data assets and effi­ciently deliver tar­geted audi­ence seg­ments, result­ing in greater adver­tis­ing ROI and cus­tomer engagement. The joint solution will allow publishers to seam­lessly push their audi­ence seg­ments using demo­graphic infor­ma­tion to help gain a deeper under­stand­ing of what inven­tory has been sold, and effec­tively what is avail­able to sell.