The Internet has become an integral part of the average consumer's day-to-day life. Whether it's used for business or pleasure, nearly everyone uses the Web to interact with friends, family, colleagues, and their favorite brands. But, while we connect with others on a personal level, many brands have yet to master and implement effective personalized online experiences.

According to Econsultancy's recent "The Realities of Online Personalization" report, most marketers see Web personalization as a vital component for business success, but many fail to comprehend the processes behind integrating these engagement tools. The survey, conducted in association with Monetate, polled 1,107 digital and e-commerce professionals working for brands and agencies to explore how they perceive personalization and its impact on the digital customer experience. The study examines the top issues behind personalization, the tactics and types of data being used to shape online customer experiences, and the obstacles standing in the way of success.

The following statistics explore how companies currently view online personalization and how they are handling this increased need to engage on an individualized level: