Every company has a website, but not all have a mobile-optimized websites. Mobile devices are an important, and growing, channel for business. Consider these statistics:

  • According to mobiThinking there are now more than 1.2 billion mobile web users worldwide which account for more than 8 percent of web traffic.
  • comScore reports that mobile devices drove 10.8 percent of traffic to online retail sites on Cyber Monday 2011, more than double the previous year.
  • Interestingly, mobile devices accounted for even more online traffic on Black Friday – 14.3 percent.
  • The most popular device for mobile commerce? The iPad.

Clearly, with the ongoing proliferation of browsers and devices that can access your content and commerce offerings, the mobile web opens up a vast new audience of potential visitors to your site. In fact, Gartner predicts mobile will be the number one Internet access device as early as next year.

So the question becomes, what are you doing to optimize your mobile website? Your standard website may be performing extremely well, but you'll need to re-think what constitutes a successful site when you dive into the mobile web, because mobile is different. Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users. The "on-the-go" environment, task-at-hand, and physical device constraints all differ, often dramatically.