Delivering a great customer experience is one of the most important differentiators for organizations. Not only does it play a part in retaining existing customers, but it is also instrumental in attracting new clients.

Digi-Key Corporation, a Minnesota-based distributor of electronics components, is a firm believer that a great customer experience is a necessity for the company's success. As Linda Johnson, the company's vice president for sales operations, says in this interview with 1to1 Media, in an age where the quest for instant gratification has become run of the mill, organizations need to find new ways to not only meet, but also exceed their customers' expectations.