1to1 Webinars

Backed by the thought leadership of Peppers & Rogers Group, and fueled by the expertise of leading technology companies, 1to1® Webinars are a complimentary resource for emerging trends in customer strategy. Our 60-minute webinars demonstrate how companies can leverage today's cutting-edge solutions to meet the toughest business challenges and drive bottom-line impact.

For information on sponsoring a 1to1® Webinar, contact us.

Attend an Upcoming 1to1® Webinar:

Please note: 1to1® Webinars are produced in conjunction with our partners. As such, your contact information will be shared with the sponsoring company.


top 5 CEX challenges The Top 5 Customer Experience Challenges and How to Fix Them | Thursday, March 20, at 1pm EDT Join special guest Brian Solis, principal analyst, Altimeter Group; Sean Carithers, vp, customer solutions, TeleTech; and Mila D'Antonio, editor-in-chief, 1to1 Media, for a webinar where they'll share the top five challenges AND solutions an integrated experience

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Reimagining the Contact Center: A New Vision for Customer Experience Excellence | On Demand Contact centers face enormous challenges that include costs and compliance, to name a few. In this 1to1® Media webinar, industry thought leaders, including guest speaker Kate Leggett, principal analyst at Forrester Research, Inc., and Madelyn Gengelbach, director, product marketing at inContact, reveal the steps that decision-makers can take to transform the contact center beyond efficiency to effectiveness.

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Linking Contact Center and Marketing Data for Enhanced Customer Insight | On Demand Too many companies are missing out on opportunities to leverage customer data more effectively. In this 1to1 Media webinar, Peppers & Rogers Group Founding Partner Martha Rogers, Ph.D.; Comcast Senior Director of Business Operations Mike Young; and Neustar, Inc. Vice President of Product Management Xavier Riley, explore different ways that customer data can be shared between the contact center and marketing to optimize the customer experience.

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Dead Sales Walking: How to Bring the Sales Funnel Back to Life | On Demand The traditional sales funnel has been dead for years. In this 1to1 Media webinar, guest speaker Jim Nail, principal analyst at Forrester Research; Jonathan Gray, VP, marketing, Revana; Michael Behrens, SVP, eMarketing, WebMetro, and Mila D'Antonio, editor-in-chief of 1to1 Media, discuss how the right processes, strategies, and technologies help sales leaders integrate customers' contextual data to build a data value chain that avoids millions in lost revenue and strengthens customer relationships.

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Five Best Practices in Data-Driven Selling | On Demand In this 1to1 Webinar, Don Peppers, founding partner of Peppers & Rogers Group, and Jonathan Gray, vice president of marketing for Revana, examine progressive approaches to data-driven sales that mesh with the needs of both B2C and B2B customers. They also explain how these techniques can help increase conversion rates and other key business metrics.

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Laying the Foundation for the Multichannel Contact Center | On Demand There is little doubt that a unified and standardized approach for routing, recording, call handing, and reporting of all communications in a contact center--cloud universal queue--is essential for responding to customers' expectations and for staying competitive. But, business leaders must develop a strategy for hiring, training, and managing agents who are best skilled at delivering the best service possible in this new complex environment.

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Excelling in the Multichannel Customer Environment | On Demand If the customer is the same, why is the channel experience different? Join lead analyst Peter Ryan of Ovum Research, Taylor Allis of TeleTech, and Tom Hoffman of 1to1 Media, to learn how you can enable seamless service interactions anytime, anywhere.

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Innovating Analytics: Measure Right, Manage Forward, Make a Difference | On Demand Next-generation analytics tools can help break through the common silos of customer data, and go beyond single-metric reporting to evaluate the full impact of the customer experience on various KPIs such as loyalty, customer lifetime value, and profitability.

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Proven Strategies That Make Mobile Relationship Management Click with Customers | On Demand In this 1to1 Webinar, Urban Airship's CMO Brent Hieggelke, joins 1to1 Media's Editor-in-Chief Mila D'Antonio, for a critical look at emerging, MRM (mobile relationship management) and engagement strategies that create enduring connections between brands and customers.

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Building the Contact Center of Tomorrow, Today! | On Demand In this 1to1 Webinar, inContact Chief Marketing Officer Mariann McDonagh, Martha Rogers, Ph.D., founding partner of Peppers & Rogers Group; and Tom Hoffman, executive business editor at 1to1 Media, discuss the key factors that are affecting the way in which customer service needs will be delivered in the future in order to retain existing customers and add new ones. This includes the impact that different types of channel support can have on customer satisfaction and loyalty.

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Tapping into Artificial Intelligence to Fortify the One-to-One Customer Relationship | On Demand In this 1to1 Webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Elizabeth Farabee, vice president of marketing at Yseop, examine the types of personalized interactions that can occur between companies and customers that can lead to symbiotic relationships, and how technological advancements, such as artificial intelligence, are helping to make this promise a reality.

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The Science of Customer Satisfaction | On-Demand - Organizations that embrace the concept of measuring the customer experience are more successful than those that do not. Listen to the discussion between Larry Freed, president and CEO of Foresee; and Mila D'Antonio, editor-in-chief of 1to1 Media, as they discuss how business leaders can identify the behaviors that turn satisfied customers into loyal ones and prevent unhappy customers from churning.

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3 Steps for Analyzing Unstructured Customer Data | On-Demand - The sheer volume and variety of data, including its different forms and how it's structured (demographic, behavioral, transactional, etc.) makes tapping into Big Data a tricky job. In this 1to1 Webinar, Don Peppers, founding partner of Peppers & Rogers Group; Scott Groenendal, customer analytics program director for IBM; and Mila D'Antonio, editor-in-chief of 1to1 Media, discuss a holistic approach to managing customer data that increases customer lifetime value, enhances loyalty, and drives improvements in organizational performance.

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Social 2.0: From Buzz to Business | On-Demand - Going from buzz to business requires an integrated, holistic approach that spans technologies, processes, and people. This complimentary 1to1 Webinar examines gaps in today's social engagement strategies and provides a step-by-step approach to address them.

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Building the Contact Center of the Future | On-Demand - Martha Rogers, Ph.D., founding partner of Peppers & Rogers Group; Mariann McDonagh, CMO, inContact; and Jon Blum, chief illumintor, Infinite Green Consulting Inc., provide business leaders with insight on how the contact center of the future will look, the capabilities it will encompass, and so much more.

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