Martha Rogers, Ph.D. Founding Partner
Rogers@1to1.com Business 2.0 Magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. The World Technology Network named her as "an innovator most likely to create visionary ripple effects."
Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Martha's experience, expertise, and ability to think "out of the box" makes her equally popular with media interviewers, speaking event planners, and Fortune global 1000 executives seeking to learn more about
- Balancing long- and short-term goals by managing customer value
- Build stronger customer relationships and customer experiences
- What empowered customers, networked employees, innovation and trust mean for the future of every business
- How to cascade the changes needed in an organization to build the value customers create for a company
- How to use increases in customer revenue and customer equity as the basis for compensation and rewards
- Why and how to overhaul your business model before your competitor does it for you
Peppers' and Rogers' most innovative strategic thinking is embodied in their 2005 book,
Return On Customersm (or ROC). Documenting the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth, the book has climbed to the top 20 business books on
Amazon, and was a top-ten business best-seller for 2005 with 800-CEO-Read.
Fast Company named the book one of the 15 "most important reads" of the year.
Their latest book, Rules to Break & Laws to Follow, upends some of the most cherished but wrongheaded thinking of the past century, and offers a solid road forward for intrepid leaders determined to succeed. It was named to the Microsoft Executive Leadership book series. Return On Customersm and Rules to Break & Laws to Follow are only two of the eight best-sellers authored by Don Peppers and Martha Rogers. The first, The One to One Future (Currency/Doubleday 1993), celebrating its 14th year in print, was named by Inc. Magazine's editor, George Gendron, as "one of the two or three most important business books ever written" and is widely acknowledged as the bible of the customer strategy revolution. The second, Enterprise One to One, received a top 5-star rating from the Wall Street Journal. One to One B2B made The New York Times Business Best Seller list within a month of its publication in 2001. Managing Customer Relationships, 2004, is a desk reference and textbook that hit the "top ten" business book list on amazon.com the first day it was announced. The books have sold well over a million copies and appear in a total of 17 languages.
Dr. Rogers is a founding partner of Peppers & Rogers Group, which in 2003, joined Carlson Marketing Worldwide. An Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology. She has been named International Sales and Marketing Executives' Educator of the Year. And with Don Peppers, she has been named Direct Marketer of the Year by DM Days New York. Accenture's Institute for Strategic Change ranked her among the "Global Top 100 Business Intellectuals." Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM. She serves on the Board of Directors for ClickSquared.
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