Need insight on how to solve today's most pressing customer strategy issues? Then Take 30 With 1to1® Media.
Hosted by the 1to1 Media editorial team, Take 30 with 1to1 Media webcasts feature 30-minute interviews on today's hottest customer strategy topics with business leaders who share their success strategies, discuss how they've overcome challenges, and give the inside view on how their customer-centric approach improves business performance in such areas as customer service, marketing, and sales, as well as across the organization as a whole. After you Take 30 with us, you'll feel recharged and ready to tackle your own challenges head on.
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Click here for upcoming Take 30 with 1to1 Media Webcast Topics
 | Reaching "Generation C" Through Big Data | Wednesday, July 10th at 2 p.m. EDT
Whether it's via a tablet device or smart phone, "Generation C" is generating overwhelming amounts of Big Data, creating an enormous potential for companies to change the way they do business. In this 30-minute webcast by 1to1 Media, HP worldwide CRM executive Dennis DeGregor will discuss the use of analytics to make enterprise data relevant, quantifiable, and actionable. Sponsored by Revana.
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 | Cigna's Aptitude for Contact Center Intelligence | On Demand
Forward-thinking companies like Cigna, are leveraging streams of customer data from various channels to make the contact center experience more relevant and personalized for customers. Find out how they do it in this 30-minute webcast featuring 1to1 Media's Editor-in-Chief Mila D'Antonio, along with two guest speakers in high-profile customer care roles at Cigna. Sponsored by inContact.
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 | Self-Service for the Ages | On Demand
As mobile and Internet usage continues to rise, customers have more control over their service experiences than ever before. In this Take 30 with 1to1 Media webcast, Rick Williams, manager of customer support at Yamaha, discusses how comprehensive FAQs and product specifications are allowing Yamaha customers to solve common problems on their own.
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 | Taking VoC to the Next Level | On Demand
In this Take 30 with 1to1 Media webcast, Ingrid C. Lindberg, chief customer experience officer at Prime Therapeutics, shares best practices for creating a fully developed VoC program, including recommendations for connecting the dots to the financial value that can be achieved.
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 | The "Cake Boss" Bakery's Recipe for Social Listening Success | On Demand
In this Take 30 With 1to1 Media webcast, Leo Minervini, chief information officer, Carlo's Bakery, the bake shop in TLC's popular "Cake Boss;" and Mila D'Antonio, editor-in-chief, 1to1 Media, discuss the social customer listening initiatives at the popular bakery and how Minervini capitalized on these initiatives to leverage new opportunities to help acquire new customers and encourage loyalty.
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 | Architecting the Multichannel Customer Service Blueprint | On Demand
In this Take 30 With 1to1 Media webcast, guest speaker Maryellen Abreu, director of global technical support at iRobot, and Tom Hoffman, executive business editor at 1to1 Media, offer advice on how to create a multichannel customer interaction hub, and explain how companies can turn traditional service centers into profit centers.
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 | Creating a Loyalty Program that Sticks | On-Demand
In this Take 30 With 1to1 Media webcast, director of rapid rewards at Southwest Airlines, joins Tom Hoffman, executive business editor at 1to1 Media, to share insights on developing loyalty programs that are focused on customer needs and preferences.
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 | Satisfying the Self-Service Customer | On-Demand
Self service has emerged as the method of choice for a growing number of consumers. In this 30-minute webcast, Connie Treese, strategy planning manager of Xerox Global Tech Solutions; and Tom Hoffman, executive business editor at 1to1 Media, explore best practices for optimizing self-service tools and managing support costs more effectively.
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 | Solving the Big Data Conundrum | On-Demand
Hear Rich Naddy, managing director, Information Services Business, Citi Enterprise Payments; and Mila D'Antonio, editor-in-chief, 1to1 Media, share insights and advice on how to get a handle on Big Data and turn it into a solution for driving real business results.
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 | Is Your CMO a Social Champion? | On-Demand
Hear Eduardo Conrado, cmo of Motorola Solutions, and Mila D'Antonio, new editor-in-chief of 1to1 Media, discuss how CMOs can address the critical and permanent shift in the way their companies engage with customers.
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 | Evolving to an Intelligent Contact Center | On-Demand
Hear former Editorial Director Ginger Conlon; Suzanne Dunham, svp of customer service for Integrated Broadband Services; and Stormy Simon, svp of marketing and customer care at Overstock.com, discuss the challenges and opportunities presented by transforming your contact center into an interactive and intelligent customer service hub.
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2013 Take 30 With 1to1 Media webcast topics and descriptions
Take 30 With 1to1 Media webcast are exclusively peers talking to peers. A member of our editorial team leads a discussion with accomplished end-user experts who will share their customer initiative strategy with our subscribers. Sponsor a Take 30 webcast and establish your company's capabilities to address today's top issues, align your brand with the reputation and credibility of 1to1 Media, generate quality leads from our database and build awareness of your company in more than 100,000 impressions. Learn about each upcoming webcast below:
January: Social Media
Be Social, Be Mobile, Be Relevant
The convergence of social and mobile is becoming a big trend, as well as a big focus for marketers. With a stream of new opportunities, but accompanied with many new questions and responsibilities, social and mobile often leave marketers scratching their heads about the best path to take to reach the most engaged customers. In this 1to1 Take-30 webcast, social and mobile leaders will help you build on the basics, while leveraging new opportunities that help acquire new customers and encourage loyalty.
February: Voice of the Customer
Taking Voice of the Customer to the Next Level According to Forrester Research and other sources, most Voice of the Customer programs don't deliver enough financial and customer value. Although VoC programs often help companies to identify opportunities to improve the customer experience, many programs lack clear guidelines and processes for employees to take action on customer feedback. This 1to1 Take-30 webcast will offer advice from experts on best practices for creating a fully-developed VoC program, including recommendations for connecting the dots to the financial value that can be achieved.
March: Self-Service
Self-Service for the Ages As mobile device and Internet usages continues to rise, customers have more control over their customer service experiences than ever before, and increased competition means they will not hesitate to abandon a business if they encounter a poor self-service experience. In this 1to1 Take-30 webcast, experts will offer advice and best practices for companies that recognize self-service as a must-have, but need to elevate it to become a sustainable competitive advantage.
April: ROI
The ROI of 1to1 Relationship Marketing
Building one-to-one relationships with customers can lead to increased loyalty, higher levels of trust, and greater customer lifetime value. However, business leaders sometimes incorrectly assume that developing one-to-one customer relationships is cost prohibitive. Plus, they often have difficulty making correlations between customer experience and its impact on business performance. In this 1to1 Take-30 webcast, relationship marketing experts will explore steps that companies can take to develop successful relationship marketing programs and the business benefits that can result.
May: Social, Local, Mobile
The Truth About SoLoMo
Customer engagement today begins with social and mobile. It's no wonder then that SoloMo (social, local, mobile) is emerging as the "go-to" engagement strategy for businesses today. In this 1to1 Take-30 webcast, hear from a digital expert about the best strategies for leveraging SoLoMo to engage with your customers.
June: The Intelligent Contact Center
Acumen, Agility, and Aptitude in the Contact Center
Forward-thinking companies are leveraging streams of customer information from a variety of sources, including recorded and live contact center interactions with customers and social media comments posted by consumers to make the contact center experience more relevant and personalized for customers. In this 1to1 Take-30 webcast, learn from contact center experts about how the use of analytics and marketing automation tools and techniques can be used to deliver customized contact center experiences, deepen relationships, and strengthen business results.
July: Lead Generation
Sell More, Spend Less
Due to increased competition and decreased budgets, sales organizations need reliable strategies and solutions that generate the most relevant leads so that your sales team can quickly through the sales cycle, be more productive, and generate greater revenue. In this 1to1 Take-30 webcast, hear from sales stars about cost-effective sales strategies that strengthen both the top and bottom lines.
August: ROI of Speech Analytics
Peeling the Cover on Speech Analytics ROI
Because of quality assurance and regulatory requirements, companies record volumes of phone calls between customers and the contact center. Thanks to the variety of sentiments and information that customers share with agents during these calls, these recordings present enormous opportunities for contact center and marketing leaders to improve business performance when speech analytics are applied. In this 1to1 Take-30 webcast, experts discuss how speech analytics can be used to identify upsell/cross-sell opportunities in real time, propensity to churn, and next-best actions that can be taken with customers.
September: Big Data
Big Data, Big Strategies
Every enterprise data strategy needs to embrace Big Data and include efforts to devise a roadmap that leverages information that streams in from all parts of the organization. From there, organizations can use the right mix of tools and techniques to convert data into insight, and take actionable steps to turn insight into revenue. In this 1to1 Take-30 webcast, listen to a data strategist sound off on the do's and don'ts of building a Big Data enterprise strategy.
October: Multichannel Service
The Multichannel Service Mandate
Companies may distinguish individual channels they support for customers but customers typically don't make this distinction. Indeed, customers simply expect to receive consistent experiences across all of the various channels they use to interact with a company, including customer support. In this 1to1 Take-30 webcast multichannel marketers will offer advice about how to deliver relevant customer service experiences across all channels and how this can lead to lower service costs, higher agent efficiency, and improved customer satisfaction.
November: Integrated Marketing
Integrated Marketing: Finding Your Sweet Spot
Marketing professionals serious about their marketing efforts have numerous balls to juggle—maintaining social media visibility, leveraging mobile messaging, video, website, blogging…to name a few. And they have to weave this all together with their traditional marketing communications. In this 1to1 Take-30 webcast, marketing leaders discuss strategies for maximizing an organization's integrated marketing efforts and identifying the right metrics for measuring the most business impact.
December: Social Service
The New Social Customer Service Paradigm
According to a 2012 study by NM Incite, nearly half of all social media users in the U.S. take advantage of customer service options offered through social channels. But while companies should be prepared to provide social customer support, many organizations continue to struggle with effective ways to deal with complex issues via Twitter as well as helping agents make the cultural transition to social support. In this 1to1 Take-30-minute webcast, social media experts will discuss successful ways to shift to social customer service as well as best practices for engaging with the social customer.
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