SanDisk Balances Cutting Costs with Boosting Service

On Demand | Sponsored by inContact

Savvy business leaders know that unless their winning sales strategies are accompanied by first-class customer service, the success will be short-lived. And with service costs rising, achieving this goal is tricky.

Urvashi Sheth, senior director of global customer support at SanDisk Corporation, and a 2014 Gartner & 1to1 Media CRM Excellence winner, has made it her mission to ensure her brand excels at delivering optimal customer service while keeping costs in check.

Watch this on-demand webcast now to find out how she does it.

Key takeaways include:

  • How advancing customer service starts with unifying fragmented customer service processes
  • How knowledgebases and integrated forums can be used as cost-cutting measures and service accelerators
  • Tips on how to rely on your social networks and website to resolve customer issues