AT&T is facing a customer backlash brought on by complaints of data throttling.
After a customer in California sued AT&T in small claims court of data throttling, numerous customers have started petitions on Change.org in an attempt to urge AT&T to alter its data policies. The combined petitions have garnered thousands of signatures.AT&T promised to start throttling heavy data users starting this past October, but the policy still affects subscribers with unlimited data plans. In response, AT&T claims that its network continues to be overtaxed by data.
Last October, consumers took to the blogosphere and Change.org in droves when Bank of America decided to charge customers $5 a month to use their debit cards. The bank quickly decided to reverse the decision after its stock dropped drastically from the public outcry.
It will be interesting to watch the situation with AT&T to see whether consumers' voices will have any effect on the company's data policies and possible investments in improvements to its wireless network, or will AT&T ignore customer's opposition?
Hopefully the company is listening.