Customer Initiated Engagement Guide

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Customer Experience
Customer Experience
Sponsored by OpinionLab

Customer Initiated Engagement is rapidly gaining ground among today's global leaders because it delivers more actionalble customer insights than traditional surveys, without any risk of jeopardizing the customer experience. Brands can listen without risking the blowback inherent to traditional surveys. This guide outlines the 7 reasons why traditional surveys are increasingly taking a backseat to Customer Initiated Engagement at the enterprise level, and explores the key drivers of this paradigm shift.

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EXPERT OPINION
EXPERT OPINION