Hoffman's Hot Seat: Matching Perceived Customer Behavior with Reality

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Customer Experience
1to1 Media's Tom Hoffman speaks with Matthew Storm, Director, Innovation & Solutions at NICE Systems, about different ways that companies can verify customer behaviors such as an intent to recommend a company or their plans to stop doing business with an organization based on sentiment they may have expressed in a survey or in social media.

1to1 Media's Tom Hoffman speaks with Matthew Storm, Director, Innovation & Solutions at NICE Systems, about different ways that companies can verify customer behaviors such as an intent to recommend a company or their plans to stop doing business with an organization based on sentiment they may have expressed in a survey or in social media.

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