Voice of the Customer
Welcome to the 1to1 Media community, a rich, multi-media resource for you to learn innovative ideas and best practices concerning the Voice of the Customer. Every form of content you'll enjoy from 1to1 Media has an over-arching theme-to help you succeed by creating customer relationships that lock-in brand loyalty and drive your company's profits. Plus, through our parent company, Peppers & Rogers Group, we provide the world's best-known consulting services for businesses looking for customer strategy solutions to reach their business marketing goals.
1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding the Voice of the Customer (VOC). Mining the Voice of the Customer information can kick-start CRM programs applying this feedback as customer collaboration. VOC feedback comes in many forms from word of mouth monitoring to unsolicited complaints. The Voice of the Customer may be positive, negative or neutral. 1to1 Media reports on the all-encompassing VOC market research methodology that extends beyond just the contact center in order to effectively stay proactive with customers' changing needs and preferences. Drive change in your company with 1to1 Media resources pertaining to Voice of the Customer.
Click here to learn more about the Voice of the Customer from 1to1 Media in recent articles, blogs, webinars, videos, podcasts, and more.
Read recent articles from 1to1 Media about Voice of the Customer:
Setting the Record Straight on Voice of the Customer - Think Customer: The 1to1 Blog
It seems like marketers these days are taking liberties with a data collection method called Voice of the Customer (VOC). While born out of the quality ...
Wachovia is Wise About Customer Satisfaction
Wachovia's Voice of the Customer program passes complaints along to agents...
What Customers Want: Think customers: The 1to1 Blog
The voice of the customer isn't in your head. It's the actual voice of the customer...
About 1to1 Media: Led by editor-in-chief Ginger Conlon and our parent company, Peppers & Rogers Group, the 1to1 Media Franchise has the distinct voice of the renowned gurus of customer-centricity, Don Peppers and Martha Rogers. For more than a decade, we've inspired smart marketers and forward-thinking executives to make customer-based initiatives the centerpiece of their growth strategy.
Learn about the Voice of the Customer from 1to1 Media: 1to1 Magazine, 1to1 Weekly newsletter, Marketing XFactor, Inside 1to1Privacy, upcoming live events, and 1to1Media.com, a rich resource of webinars, podcasts, videos, blogs, case studies, white papers, books, article archives, research, vendor information and more.
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