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Mila D'Antonio | May 4, 2015
The debate on how to get sales and marketing to work better together has gone on for years. According to the results of the SiriusDecisions' 2015 State of Account-Based Marketing Study, alignment between sales and marketing has improved. Read more »
Guest Blogger: Sam Stern | May 1, 2015
A few years ago, The Mayo Clinic wanted to design separate consultation and exam rooms to reflect the reality that most appointments consist mainly of conversations between doctors and patients, with less examination time. But there wasn't enough floor space to accommodate the number of separate rooms that it envisioned. Then, inspiration struck from the least likely of places . . . The Brady Bunch. On the show, viewers may recall that the boys and girls of the blended family Read more »
Judith Aquino | April 30, 2015
Do marketers suffer from an unjustified youth fixation? Teens and young adults are often seen as trendsetters and business bellwethers, particularly in the digital space. But what if chasing after teen opinions is a waste of marketing dollars? Read more »
Anna Papachristos | April 29, 2015
Body image and beauty products often go hand-in-hand, for society has convinced women that they must uphold particular ideals in order to sustain their physical appeal. Opponents have become more and more outspoken, however, in an effort to defend diversity and promote confidence. But advertisers continue to disseminate messaging that promises to solve everyone's self-esteem issues with one magical miracle product. Read more »
Tom Hoffman | April 28, 2015
As companies continue to gain deeper proficiency using the Internet of Things for a range of applications (to monitor a patient's vital signs in a hospital, for enhanced connectivity between automobiles, drivers, and automakers, etc.), decision-makers will need to pay careful attention to how IoT influences the customer experience. Because as Fusion92 Founder and CEO Matt Murphy recently shared with me, "if there's not a benefit to consumers, you're probably not going to be successful." Read more »
Mila D'Antonio | April 27, 2015
Last week, Oracle CEO Mark Hurd announce the company's plans to make almost all of its services--95 percent of its products--available via the cloud by its OpenWorld conference in mid-October. Read more »
Guest Blogger: Megan Burns | April 24, 2015
One week ago today, we Bostonians enjoyed a picture-perfect opening day at Fenway Park. The sun was shining, temps finally warmed up after an abysmal winter, opening ceremonies paid tribute to local heroes like the Richard and Frates families,* and our beloved Red Sox beat the Washington Nationals 9 to 4. Read more »
Judith Aquino | April 23, 2015
In today's hypercompetitive market, emotional branding has become an important part of a brand's ability to win loyal customers. Technology advances and saturated markets have made many products and services interchangeable. And competing solely on price is an unreliable strategy. Read more »
Anna Papachristos | April 22, 2015
For today's data-driven marketer, more advanced omnichannel campaigns have become standard. But, as companies begin to crave more data in an effort to gain deeper understanding of their customers, many are beginning to recognize that Big Data isn't about volume--it's about what's actionable. SMBs, however, are uniquely positioned to use data to develop closer customer relationships and obtain insights that bigger brands can't, as the explosion of cloud-based technologies has put these companies on equal footing with their larger counterparts. Read more »

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