Television show or commercial in disguise?
If the television writers hadn’t just gone on strike last year, I’d say they definitely should following this announcement from NBC Universal. NBC’s new Digital Studio, which is creating shows to appear exclusively online on sites like Hulu, has teamed with an advertising company to create two new shows for this summer. Omnicom Group has already signed up companies like Intel, Cisco, and Microsoft to sponsor the show, but they’re not just airing short commercials in between scenes, running pre-roll ads, or even placing banners alongside the rolling video; the marketing is much more subversive than that.
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