Back towww.1to1media.com
Judith Aquino | November 27, 2014
As we enter the busiest shopping and travel season of the year, customer service agents are bracing themselves for the inevitable increase in calls and messages. And tense situations can get even worse when the personalities of the caller and agent clash Read more »
Anna Papachristos | November 26, 2014
While sales teams are an important driving force for profit in organizations across all industries, Sonic Automotive recognized that most are rarely given the tools necessary to achieve success. Thus, the auto retailer partnered with MicroStrategy to address the lack of insight accessibility by deploying FIRE (Financial and Insurance Reporting Engine), Sonic Automotive's internal mobile application, which enables sales professionals to close deals. Read more »
Tom Hoffman | November 25, 2014
With Thanksgiving fast approaching, it's common for businesses to send out emails, greeting cards, and other messaging to customers to thank them for their patronage. And why not? It's that time of year when many people take a step back and reflect on those things they're most thankful for, whether it's family, friends, health, security, etc. There are numerous ways that companies can help make customers feel appreciated and valued - in late November and throughout the year. Read more »
Mila D'Antonio | November 24, 2014
Tis the season for celebration, giving, and...shopping! As Black Friday approaches and Cyber Monday nears, consumers are thinking of how to score the best deals possible, while retailers focus on delivering the best possible customer experience. Here are five tips to help boost your customer engagement and increase retention during the holiday shopping season: Read more »
Guest Blogger: Maxie Schmidt-Subramanian | November 21, 2014
In our latest survey on the state of the art of VoC programs, 71 percent of respondents said their VoC program was not fully or mostly effective in driving actions. That's jarring. No matter how much effort you put into collecting VoC, the insights are still only as good as what stakeholders in the company do with them. Read more »
Judith Aquino | November 20, 2014
At what point do customers stop doing business with companies that display egregious and reckless behavior? The popular app-based car service Uber is testing the loyalty of its customers as one scandal after another pops up. The latest scandal showed the ugly side of Uber's predatory corporate culture when an executive reportedly discussed the idea of investigating the private lives of journalists who criticized Uber, starting with Sarah Lacy, founder and editor-in-chief of PandoDaily. Read more »
Anna Papachristos | November 19, 2014
For many large retail chains, Black Friday and Cyber Monday remain incredibly profitable, as special sales and incentives still generate an uptick in revenue. However, relying too heavily on these crazy shopping days isn't necessarily the best approach, for companies of all sizes--particularly small businesses--should put more emphasis on retaining and attracting new customers throughout the holiday shopping season to boost the bottom line and foster long-term loyalty. Read more »
Tom Hoffman | November 18, 2014
When an auto customer buys or leases a vehicle at a car dealership, it's common for the salesperson to ask the customer to give them the highest possible marks in the customer satisfaction survey that's soon to follow. While I've been pressured by dealer salespeople to do this on more than one occasion (and even within the past several weeks), I've come to discover that these aren't simply the actions of an overzealous salesperson that is out to pad his Read more »
Mila D'Antonio | November 17, 2014
When I attended Customer Engagement World earlier this month, I heard questions in some sessions about how to reach the multi-screen customer. Attendees wanted to know everything from how to use Instagram to reach younger audiences to ways to integrate customer insights from social channels into the traditional marketing mix. While some panelists shared some solid examples and offered helpful advice, I still saw confusion on the faces of many in the audiences. Read more »

More
1 2 3 4 5 ...

X

Subscribe for our Free e-newsletter and get the latest in CRM strategy delivered weekly to your inbox! Subscribe now!

X

Did you enjoy this content?
Sign up for our FREE e-newsletter!