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Judith Aquino | August 28, 2014
When John Isner serves the ball, it zooms across the net at an average speed of 140 miles per hour, making his serve the fastest among the top seeded players at this year's US Open. Serena Williams claims the title for fastest serve on the women's side, clocking in at 122 miles per hour. Read more »
Anna Papachristos | August 27, 2014
Over the years, many have come to associate Coca-Cola with adorable polar bears. Every Christmas, they slip and slide across the North Pole while guzzling their favorite soda. But, as the brand breaks free from this holiday affiliation, its summertime 'Share a Coke' campaign has made an indelible mark on the way consumers perceive the product and its values. Read more »
Tom Hoffman | August 26, 2014
1to1 Media's Tom Hoffman catches up with Jeff Foley, Director of Product Marketing at Pegasystems, regarding steps that can be taken to simplify and improve the customer experience as well as the agent experience in support interactions, including placing relevant customer data in the hands of agents. Read more »
Mila D'Antonio | August 25, 2014
Unless you've been living in a dark hole for the past month, you've heard of the "The Ice Bucket Challenge" and are likely one of the millions of people who've uploaded an ice bucket video to social media. The challenge, which involves dumping a bucket of icey water over one's head in an effort to raise awareness for the ALS Association, has morphed into a pop culture phenomenon of the summer, particularly in the United States. Read more »
Guest Blogger: Harley Manning | August 22, 2014
Last week I blogged a video recap of day one of Forrester's Customer Experience Forum East, 2014. I had originally planned that post to cover both days of the forum, which has grown to become Forrester's largest event in our 30+ year history. But at some point I realized that there was just too much material to cram into a single post. Which led, inevitably, to this post with my video recap of day two. Read more »
Judith Aquino | August 21, 2014
More than ever, companies are competing on time. As people rush through their day, the ability to save time or provide a service at the right time differentiates businesses. And like many things, the ability to leverage big data is behind these advancements. Read more »
Anna Papachristos | August 20, 2014
No matter the industry, progress ups the ante for all companies seeking the competitive advantage. For modern retailers, in particular, consumer expectations continue to drive the need for omnichannel innovation. But, as seamless experiences become integral to the average customer engagement strategy, retail brands must ensure that all channels are aligned internally in order to outwardly secure consumer satisfaction. Read more »
Tom Hoffman | August 19, 2014
1to1 Media's Tom Hoffman speaks with H. John Oechsle, President and CEO of Swiftpage, about the importance of applying the 4 C's of customer data: currency, correctness, consistency, and completeness. Read more »
Mila D'Antonio | August 18, 2014
I was 5 years old when our neighbor's parents drove my friend and me home from school on a fall day in 1978 when we rounded the bend toward my house and saw a giant ball of flames. The town's volunteer firefighters had already arrived on the scene and were extinguishing the fire that started from the fuel tank defect in my family's Ford Pinto. Read more »

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