Remember Super Bowls ads that were truly memorable? Like Apple's `1984' spot for the Macintosh? The Budweiser frogs? Monster.com's 'When I grow up'?
Continue reading "Betty White and Lindsay the Milkaholic: Memorable Super Bowl Ads" »
The ability to innovate is an entrepreneurial quality that is essential for companies to succeed in today's fiercely competitive retail markets. However many companies may be locked in an inertia of change dictated by industry norms.
CIOs have expressed some trepidation about managing different types of customer data in public and private cloud environments. Security, loss of control over data and regulatory/compliance issues top the list of worries. 1to1 Media's Tom Hoffman spoke with RightNow Technologies CIO Laef Olson about these concerns and steps that can be taken to address them.
Continue reading "Hoffman's Hot Seat: Customer Data in the Cloud" »
New technologies follow a pattern. They start by imitating older technologies before they evolve to their true forms. The first automobiles looked like horseless carriages. It wasn't until the Vintage Era of the 1920s that cars evolved to a form that we'd recognize today with features like front-engines, enclosed cabs, and electric starters. Televisions started off copying radios -- they looked more like an armoire with a small screen stuck on the front.
In the process of working on my latest piece of research, it became clear that the Web has followed a similar pattern. Early sites imitated a much older medium: paper. And even though "web page" still dominates our thinking, online experiences have begun to evolve away from the page-based metaphor. In the next 5 years the evolution of online experiences toward their true form is about to take off at a much faster rate than in the previous 5 years.
Continue reading "Forrester's Moira Dorsey: The Future of Online Customer Experience" »
Motivation as a topic is quite popular. Whether in sports or in business, we talk about motivating others to perform better, to work better, or to help us accomplish our goals. But the best way to motivate can be quite elusive. We try all sorts of different programs and philosophies to get others motivated, but in the end, we are right back where we started. There is a very simple reason why this happens. The reality of motivation is this: We cannot positively motivate anyone but ourselves.
