Back to www.1to1media.com
Judith Aquino | June 23, 2016
What does Bridgestone have in common with Nordstrom and Starbucks? On the surface not much, but Bridgestone aspires to match the high level of customer service that companies like Nordstrom and Starbucks are known for. Yesterday, Bridgestone laid out its strategy for overhauling its customer experience by 2020. Read more »
Tom Hoffman | June 21, 2016
Last week was the 8th grade formal for my daughter Caroline's class. Leading up to the dance, her friends informed her that a certain boy was planning to invite her. You know how these types of things can play out in Middle School. Anyway, with just a week to go before the big event and growing restless, Caroline, who tends to be a bit shy, decided to break out of her own comfort zone and ask the boy to the Read more »
Mila D'Antonio | June 20, 2016
It brings me great pleasure to announce the call for entries for our annual Customer Champions Awards is open. Every year for the past 12 years, 1to1 Media has honored individuals at companies who go above and beyond for customers and employees. Our annual awards program strives to give customer-minded leaders praise and distinction by highlighting their accomplishments and celebrating their wins. Read more »
Judith Aquino | June 16, 2016
Microsoft took many people by surprise when it announced on Monday that it had acquired LinkedIn for the eye-popping price of $26.2 billion. LinkedIn CEO Jeff Weiner described the deal as a chance to "change the way the world works." For Microsoft though, this acquisition is another example of the company playing catch-up to its competitors. Read more »
Tom Hoffman | June 14, 2016
When people think of next best action marketing, they often associate it with steps that marketers can take to apply everything that's known about a customer to try to sell him or her another product or service. But as two customer experience leaders at British Gas shared at Pegasystems' Pegaworld 2016 conference last week, next best action technologies and techniques can also be used to better understand each customer and to take the next steps that are best suited for Read more »
Mila D'Antonio | June 10, 2016
When it comes to designing, delivering, and optimizing the customer experience, it's amazing how many mistakes companies make. Recently, experts in the space have been busy writing about how to avoid making such blunders. Read more »
Judith Aquino | June 9, 2016
Investing in new products without alienating your current customer base can be a complicated process. Interactive Intelligence, a call center solutions provider, is tackling this issue head-on as it promotes its PureCloud platform among customers who have embraced its on-premise solution. Earlier this week, at a press conference during Interactive Intelligence's annual Interactions user conference, attendees peppered CEO Don Brown with questions about the company's plans for its on-premise solution, Customer Interaction Center (CIC). Read more »
Tom Hoffman | June 7, 2016
The Internet of Things is generating a mix of both excitement and apprehension around opportunities for transmitting data between connected devices and new services that can be delivered to customers along with fears about the security of the transmitted data. One of the industries where these emerging capabilities are offering tremendous promise is in healthcare, particularly as industry players are identifying ways to equip patients with personal medical devices that can be used to provide physicians and other medical practitioners Read more »
Mila D'Antonio | June 6, 2016
He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. His storied career includes the creation of the toll-free 800-number, the magazine subscription card, and the loyalty rewards program. Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. Read more »

More
1 2 3 4 5 ...

X