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Tom Hoffman | November 24, 2015
One of the conveniences that consumers look for heading into the holiday shopping season is the ability to order products online and then pick them up at a store. In fact, nearly one-third of U.S. shoppers say they plan to purchase gifts online and pick these items up in-store, according to a recent Shopatron study. That's great news for retailers, since 40 percent of consumers make additional purchases when they come to a store to pick up a purchase. Meanwhile, Read more »
Mila D'Antonio | November 23, 2015
"Imagine a world where the only thing you have to wrestle for on Thanksgiving is the last piece of pumpkin pie." That voice-over to the opening of the new TJ Maxx, Marshalls, and HomeGoods commercial promoting the stores' closure on Thursday. The spot asks viewers to hearken back to a time when Thanksgiving meant eating too much and falling asleep on the couch with your family rather than fighting shoppers in crowded stores for a 40-inch smart TV that's on Read more »
Judith Aquino | November 19, 2015
It's unquestionable that technology plays an important role in delivering exceptional customer experiences in today's digital-first world. Cloud computing, mobile devices, social media, and customer feedback management platforms are just some of the tools that enable companies to offer their customers the right products and services at the right time. However, digital tools alone are not enough to deliver a satisfying customer experience. Read more »
Anna Papachristos | November 18, 2015
Every successful executive understands that, ultimately, their employees reflect their leadership skills. Because they set the example, each employee subsequently embodies the strengths and flaws of those who govern their position. For our 2015 1to1 Media Customer Champions, this notion acts as their guiding principle, as they recognize that, every employee must be engaged in order to deliver optimal customer experiences. Read more »
Tom Hoffman | November 17, 2015
This week, as we recognize and celebrate the 2015 1to1Media Customer Champions, it's a reminder of the communal characteristics that are shared by customer advocates. They place customers at the center of their strategic efforts. They also listen to and act on customer feedback. In addition, Customer Champions also gather customer insights from a variety of sources in order to better understand what customers want and to continually improve upon the customer experience. Read more »
Mila D'Antonio | November 16, 2015
Stephen R. Covey said, "Most people do not listen with the intent to understand; they listen with the intent to reply." The 2015 1to1 Media Customer Champions are doing the former and proving that listening to understand leads to big results. Read more »
Judith Aquino | November 12, 2015
LinkedIn sends a lot of emails. It's common for members to receive email notifications about everything from work anniversaries to contact requests and new posts. But the company seems to have realized that quality is better than quantity when it comes to messages. LinkedIn is finally tailoring the rate in which it communicates with members to better match user behavior. In other words, instead of bombarding members with emails, LinkedIn is trying to be more considerate. Read more »
Anna Papachristos | November 11, 2015
Practically every retail store currently has their 'Now Hiring' sign front and center in preparation for the holiday rush. But this season, many retailers will be operating differently than they're accustomed to, as they will no longer utilize on-call scheduling to staff their stores. Read more »
Tom Hoffman | November 10, 2015
Most business leaders would be thrilled to have their companies be able to deliver a differentiated customer experience. But many organizations are often hamstrung by a lack of insights about individual customers and process gaps that are needed to provide personalized, smooth, and tailored experiences. This can manifest itself in customer service interactions when a poor customer experience can result in desertion. Brands that consistently deliver strong customer service continually monitor and refine their processes. But in too many cases, Read more »

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