I was at a Verizon store today for service on my phone, which stopped working yesterday. Normally from what I hear the associates there are fairly helpful (they've been average at best the few times I've been there), but today that definitely wasn't the case.
For the entire month of June, I drove a rental car while my own vehicle was getting repaired. I rented from Enterprise Rent-A-Car and wrote about my initial experience in this blog.
I attended the Forrester Customer Experience forum in NYC on June 22 and was particularly impressed by the speech keynote speaker Wayne Peacock of USAA gave. Peacock is the executive vice president of Enterprise Business Operations at USAA.
Continue reading "USAA Weathers the Storm with Keen Customer Focus" »
Some companies call them "office of the chairman" accounts, while others simply refer to them as key clients. These are the flagship clients that propel your growth in good times and provide essential ballast in a downturn. They are broad and deep, transcending any one individual or service offering. Usually, they endure for years. These trusted partnerships account for a disproportionate share of most firms' revenues, profits, and intellectual capital. An archetypical example is Booz Allen Hamilton's 70-year relationship with the U.S. Navy.
In the last few days I've met with two airlines and discussed with each what we consider to be "best practices" for frequency marketing programs. I also got a personal experience, courtesy of British Airways, in "worst practices" for frequent flyer programs. In Martha's and my opinion, the best frequency marketing programs (whether for airlines or other firms) have five qualities: Insight, modularity, openness, customer management, and simplicity.
Continue reading "Frequency Marketing Programs - Five Best Practices" »
