Back to www.1to1media.com
Judith Aquino | February 11, 2016
The shipping and delivery industry is ripe for disruption and the disruption is coming in the form of automated supply chains and driverless cars. FedEx and UPS's longtime hold on shipping and deliveries is being challenged by tech firms like Amazon, Google, and Uber. Read more »
Anna Papachristos | February 10, 2016
Employees at our local pizza place refer to us as 'legends' because my family and I have literally been ordering from their restaurant my entire life. (That's right--even before I had teeth.) Yet, while our order has fluctuated over the years, our loyalty has never faltered, for it's the smallest gestures that always keep us craving more. Read more »
Tom Hoffman | February 9, 2016
Marketers are increasingly turning to personalization to strengthen engagement with customers. But as a recent CMO Council report illustrates, most markets continue to struggle with delivering personalized experiences, as just 3 percent of the 150-plus senior marketing executives who were polled believing their organizations have achieved a single customer view that's needed to connect effectively with target customers. Read more »
Judith Aquino | February 3, 2016
Move over TV, real-time digital advertising is the next battleground of Super Bowl marketing. While TV spots still command the most viewer attention during the Super Bowl, digital ads that are delivered on the fly are a rising channel for brands to engage their audiences during big moments. Read more »
Anna Papachristos | February 3, 2016
Despite the fact that my last first day of school was nearly eight years ago, I still love office supply stores--especially in the fall. I love to gawk at the fresh notebooks and mock the impractical locker decorations when the opportunity strikes. (FYI, no one needs to waste good money on locker chandeliers and shag carpets!) But last year, on my semi-annual pilgrimage to the nearest Office Max, the tradition was shattered by its unexpected closure. Read more »
Tom Hoffman | February 2, 2016
Last week, I received a nice surprise in my email inbox. To help celebrate its 50th anniversary, Mountain Creek, a ski resort in Northwest New Jersey, notified customers that it was offering $7.50 lift tickets after 3 p.m. that day (equivalent to the cost of a lift ticket there in 1965). As an avid skier who lives a short distance from the resort, I took advantage of the deal and skied for a few hours Friday night. It was a Read more »
Mila D'Antonio | February 1, 2016
In today's connected world, it's important for organizations and their leaders to adopt a social networking and collaboration mindset. CEOs, in particular, play an important role in telling their companies' stories via social. The very act of telling them influences their organizations' discussions and engages both employees and customers. With the exception of some influential social players (Elon Musk, Bill Gates, and Richard Branson), it's no secret that there is a shortage of "big name" CEOs blogging, tweeting and facebooking. Read more »
Judith Aquino | January 28, 2016
A lot of digital ink is being spilled on the problems that are plaguing Twitter. There are concerns about Twitter's stalled user growth and whether the company can bring in more revenue. Similar concerns have been expressed about Nintendo, the iconic game maker. But what does a videogame maker have in common with a social network? The answer is plenty. Read more »
Anna Papachristos | January 27, 2016
Life repeatedly teaches us to find the silver lining--to expose the good within the bad. For retailers, this means turning negative product reviews into positive learning opportunities. Read more »

More
1 2 3 4 5 ...

X