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Judith Aquino | February 12, 2015
Laundromats are not known for connecting with their customers; as long as there's plentiful parking and affordable washing machines, customers are generally satisfied. Tom Benson, owner of the World's Largest Laundromat in Ill., wasn't satisfied with that arrangement however, and sought to provide an even better experience. Read more »
Anna Papachristos | February 11, 2015
Consumer behaviors often dictate marketing trends. Thus, as audiences gravitate toward video on both mobile and desktop platforms, companies are quickly reconfiguring their content strategies to focus on this visual medium. For many organizations, video has even begun to replace the written word, shifting from supplemental afterthought to primary real estate, as visualization actively boosts engagement. Read more »
Tom Hoffman | February 10, 2015
Consumer data that's distributed across digital channels can help business leaders learn a lot about customers, including their behaviors, preferences, attitudes, and needs. However, there are some customer characteristics that analytics and other digital tools don't pick up so well - at least, not yet. This includes the sentiment being projected by customers through their body language and facial expressions. When someone crosses their arms, this often implies resistance. A head scratch can convey uncertainty. Direct eye contact may suggest Read more »
Mila D'Antonio | February 9, 2015
Last week's data breach of 80 million records at Anthem offers further proof that we live in the age of the data breach. This latest occurrence-one of the largest in the past 12 months--underscores the lack of security measures in healthcare and the need for mandatory standards. Read more »
Guest Blogger: Anjali Yakkundi | February 6, 2015
We're all content publishers today due to lower content creation costs (consider the cost of creating HD videos now versus five years ago) and the increasing need to deliver engaging experiences that support customer experience. Multiply this increasing amount of rich media content by an ever-expanding number of channels, regions, and brands, and it's no surprise global organizations are struggling under a mountain of content. Read more »
Judith Aquino | February 5, 2015
Google knows what you're searching for; Facebook knows who you are, and Twitter knows what you're (supposedly) interested in. User data is a critical component of a business's monetization strategy but companies must deliver value to their users as well. Read more »
Anna Papachristos | February 4, 2015
With Valentine's Day less than two weeks away, love is clearly in the air. Yet, while most are scrambling for super-sized bouquets of roses and heart-shaped boxes of chocolates, McDonald's has gone one step further by converting affection into currency. For just two weeks--February 2 through February 14--the fast-food chain will allow select customers to pay using intangible gestures, such as hugs and high fives. Read more »
Tom Hoffman | February 3, 2015
A few months ago, I posted a blog about steps that companies such as Epsilon are taking to address the data science skills shortage. It's a big problem, especially for companies that are striving to become more customer centric by gaining a deeper understanding of their customers' behaviors, preferences, attitudes, and needs through the use of customer data and analytics. But it's not just technical skills that are in short supply. Increasingly, companies are having a tough time finding data Read more »
Mila D'Antonio | February 2, 2015
During last night's Super Bowl, whether Nissan's #WithDad commercial tugged at your heartstrings or Procter & Gamble's #LikeaGirl ad left you feeling inspired, the bigger question becomes, what return will these companies see long after the Monday morning quarterbacking over best and worst Super Bowl commercials ends? Read more »

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