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Mila D'Antonio | November 10, 2014
Visual content is changing social media and marketing campaigns. Businesses are finding that content that contains images is more valuable for businesses, as it has a higher chance of being shared than anything else on social media with statistically more page visits and increased engagement. Read more »
Guest Blogger: Michael Gazala | November 7, 2014
2014 wasn't a good year to be average. Since 2007, the average customer experience in the industries that Forrester tracks has gone up across the board, and the number of truly awful experiences has dropped like a rock. So if your CX is average, it's just not good enough to win, serve, and retain customers. And it won't get any easier next year: With companies investing more than ever to differentiate their customer experience, your average offering will soon be Read more »
Judith Aquino | November 6, 2014
Love it or hate it, viral news site Buzzfeed's ability to drive impressions and engagement rates via a stream of lists, quizzes, and articles reflects the new ways readers consume content. But Buzzfeed's success did not happen by chance, explained Melissa Rosenthal, senior director of creative services at Buzzfeed, during a keynote speech at Ad:Tech New York. The media giant analyzes the content people share and how they share it to package its content accordingly. Read more »
Anna Papachristos | November 5, 2014
Though new technologies often attract millennials, marketers frequently fail to recognize that, in today's hyper-connected world, such advancements are no longer reserved for the young. Digital video, for instance, has taken on new life, as older generations have come to enjoy the inherent convenience just as much as their younger counterparts. However, in many cases, marketers have yet to acknowledge said developments, thereby robbing themselves of the opportunity to engage all relevant audiences appropriately and simultaneously. Read more »
Tom Hoffman | November 4, 2014
According to McKinsey & Company, U.S. companies and government agencies will be facing a shortage of up to 190,000 "skilled" data scientists and 1.5 million managers and analysts who are capable of strengthening decision-making from the use of Big Data. To meet the demand, U.S. colleges and universities will need to increase the number of graduates with these skills by up to 60 percent, according to McKinsey. That poses a big problem for companies that are looking to bolster their Read more »
Mila D'Antonio | November 3, 2014
Since its inception in 2004, the 1to1 Media Customer Champions has grown into a one-of-a-kind awards program that honors and spotlights the individuals responsible for game-changing customer-focused strategies-- a truly unique event that honors the leaders who create innovative change in their organizations. Read more »
Judith Aquino | October 30, 2014
Mobile technology is often described as an enemy of in-store retailers by putting competitors at consumers' fingertips. Savvy retailers, however, can fight back by providing relevant, local information to drive consumers to their store locations. Read more »
Anna Papachristos | October 29, 2014
Though Halloween may be known for its tricks and treats, the craziest antics often come well before All Hallows' Eve even arrives. You see, as Halloween continues to gain in popularity, consumers are now scrambling to conjure up costumes and stockpile sweets before one holiday rolls into the next. In fact, according to the NRF's Halloween Consumer Spending Survey, consumers are expected to spend $7.4 billion on Halloween goods in 2014. Thus, with added importance and immediacy driving shoppers to Read more »
Tom Hoffman | October 28, 2014
One of the reasons that marketing leaders and other professionals attend conferences is to get a reality check on what their peers and other companies are doing. Are we in-line with industry best practices? Is anyone else struggling with this marketing activity? While attending the DMA2014 Annual Conference & Exhibition in San Diego on Monday, I decided to apply this theory to see how both small-to-midsized businesses (SMBs) and enterprise companies are faring with their omnichannel marketing strategies. The responses Read more »

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