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Pitching seems to be one way some editorial folks are going after readers these days. No, not as in making sales calls (or throwing a baseball). According to Lance Ulanoff, PC magazine’s Reviews editor, “pitching” is to post stuff about what’s new on your site on other sites (kind of like blogging on other sites’ blogs) to attract people to click over to your site. PC mag’s approach sounds a bit promotional, but Ulanoff says the strategy works quite well Read more »

The buzz at THE Conference on Marketing Everyone was all about the need to go beyond traditional marketing tactics to focus on the customer experience. The speakers – from such companies as Mercedes Benz, eBay, Mandalay Entertainment, Starbucks, Pitney Bowes, Wachovia, Wal-Mart, and PepsiCo -- all talked about 1to1, but never CRM. One said, "You don't have 100 million customers. You have one customer, 100 million times." (Sounds familiar…) Everyone in every business mentioned something about experience, engagement, and building Read more »