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Pitching seems to be one way some editorial folks are going after readers these days. No, not as in making sales calls (or throwing a baseball). According to Lance Ulanoff, PC magazine’s Reviews editor, “pitching” is to post stuff about what’s new on your site on other sites (kind of like blogging on other sites’ blogs) to attract people to click over to your site. PC mag’s approach sounds a bit promotional, but Ulanoff says the strategy works quite well for his pub.