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Marketing's evolution will revolve around the customer, if John Fleming has his way. At last week's CCSF retreat in Las Vegas, Fleming, chief scientist for customer engagement at Gallup, discussed the movement toward "Human Marketing." The concept, developed by Donald Cooper, is all about viewing both internal and external marketing holistically. Why not bring all customer-facing activities into one group? HR, marketing, finance, and the contact center almost never talk, but if they worked together as a "human marketing" department, the messages would be clearer. But more importantly, internal and external customers would have one place to go for information and get their problems solved more easily. What do you think of the concept? Is it plausible in the business reality?