Blogs and Branding
With the countless number of blogs available to information consumers, is it really worth it to start or run one? According to a new survey, it seems the answer is yes -- with the caveat that it may take some time and effort to build the level of awareness that creates significant interaction.
A survey conducted by analytics firm Cymfony and public relations firm Porter Novelli found that 76 percent of respondents' companies noticed an increase in media attention and website traffic as a result of their blogs, and 42 percent said that specific blog posts have affected the company or a brand--in the vast majority of cases the effect has been positive. Additionally, three quarters of respondents feel their blogs' have met their initial goals.
Not surprisingly, however, considering the vastness of the blogosphere, despite their overall satisfaction with the general success of their blogs, 71 percent of respondents are not satisfied with the level of interaction on their blogs.
Does your company have a blog? What is its purpose, and do you feel it's meeting is goals for both branding and interaction?
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