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Our Inside 1to1 story this week shows how successful CRM providers have been in emerging markets. That's all well and good because customer management and customer insight is being enabled by technology. Without customer insight any global initiative is bound to fail. But I think that too many companies have been lulled into thinking a global initiative and a Chinese initiative are the same thing. The complete saturation of the academic business press by thought leaders who say China is the future of any growth might lead a company to believe it's the only global opportunity. It's not. China is the fastest growing market in the world and represents a huge business opportunity for many companies. Let's not forget however, that India, Pakistan, Serbia, Russia, Korea and many former Soviet republics are teeming with potentially high-growth customer groups. A global initiative requires a mindset, culture and strategy that is expansive and knowledge-based. It cannot afford to guess. So before you think that opening China is all the emerging market expansion you need, check your facts.