Marketing Makeovers Reach B2B
Monday's issue of INSIDE 1to1 discussed a new direction for marketing strategy to go in, where the entire organization is involved in marketing success. Now Forrester Research has expanded its advice to the B2B space, where customer relationship progress traditionlly has been very difficult to achieve.
Author Laura Ramos predicts that B2B marketers will move online, where tactical demand generation can evolve into strategic ownership of the customer relationship, experience, and intelligence. What do you think? Does success revolve around an online strategy in the B2B space?
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