Think Customers: The 1to1 Blog

Last night I got engaged and my new fiancé made reservations at an Italian restaurant in the city in which we live. Granted, we only had been there once before about two months ago, but when we walked in, the owner, Nino, remembered our table and had written my fiancé’s name on the table to reserve it. This is remarkable since John hadn’t told him his name when making the reservation. Nino simply remembered the sound of John’s voice because we had a conversation with him during our last visit. He also remembered our favorite wine and both of our entrées.

Nino knows that without customers, he doesn’t have a business. By listening to his customers, anticipating their needs, and then creating value with each visitor, he’s not only building trust with his customers, he’s increasing the worth of his business.

I can think of a few corporations that could benefit by walking a mile in Nino’s shoes.