Loyalty on the Gridiron
Last season, my husband Eric went to his first professional football game. It was the New York Giants playoff game against the Carolina Panthers. Unfortunately, the Giants got pulverized, losing 23-0. Eric was so disgusted at the team's performance (and the amount of money he paid for the ticket) that he considered switching his allegiance to another football team for this season. But in the end, his loyalty was strong enough to see him through that rough patch. He sat down this past Sunday night to root for Eli Manning and the Giants against his brother Peyton and the Colts.
Sports teams create life-long relationships and generate such loyalty that even bumps in the road as big as a playoff meltdown don't scare off fans. If businesses work as hard to build loyalty as they do to focus on profits, then a negative experience might not be as bad as it could be otherwise. What companies do you think are the big league stars of the business world, and how do they create strong loyalty?
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