Sign up for our free weekly e-newsletter

I see from our 1to1 Weekly story that AOL has stepped up its privacy efforts. Hey, I can be as cynical as the next former AOL customer, but it’s more than hot air as far as I can see. I think AOL CEO Jon Miller is a good man who understands the value of a brand. He’s taken AOL much farther than it really had any business going by leaning on the brand. It has had its business model taken away more times than I’ve taken away my six-year old’s Pokemon cards. That’s at least ten times over the past seven days. AOL’s brand can not afford any further erosion through security breaches. But one thing I will never give Miller or AOL any credit for is the negative option/free dial up offers that it still has out there. While it’s still doing that, AOL can never be customer-centric.