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Best Buy Leverages Black Friday

If you’re one of the many consumers who enjoy braving the frenzied crowds of Black Friday simply for the adrenaline rush, then shopping at Best Buy this Friday may not be the best choice. The electronics chain is treating this pivotal shopping day seriously, taking measures to ensure customers will have an easy shopping experience. Last Saturday Best Buy stores nationwide held Black Friday practice rounds with its employees. Starting at 6 a.m., employees in many stores lined up outside to pose as customers. Others walked the line to inform them how to navigate the store. In some stores, employees even made mock purchases and cashiers practiced making point-of-sale offers. Best Buy’s efforts to create an enjoyable Black Friday is partly the result of Wal-Mart making an aggressive push into electronics this holiday season. It's also partly because with many Circuit Cities located within a few miles, Best Buy has no choice but to make its stores attractive to consumers. Whatever the reason may be, most of the early birds who plan to perch outside of a Best Buy this Friday will surely welcome a smooth shopping trip. And Best Buy will welcome those shoppers back in 2007 when they return again and again. Enjoy your Thanksgiving and happy shopping!