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Maybe it's a little less sexy than the current facination with brand co-creation, but I like the customer focus shown in our 1to1 Weekly story this week. Credit Suisse and American Express may not have a lot of MySpace friends or YouTube videos, but their branding speaks to customers in a language that all the stakeholders undertsand. "One Bank" shows a brand promise and a higher customer goal for Credit Suisse. Involving employees from the top to the bottom at Amex is a quiet but effective way of ensuring that the brand gets communicated and reinforced in every transactions. It's not brands screaming for attention. It's a little bit of welcome sanity.