Kissing Babies and Missing Bloggers
Politics, regardless of the progress reported in this week's 1to1 Weekly story, has a long way to go to reach anything like modern times. Face it, we use voting machines that can't even hang with cash registers. We have political campaigns that still rely on trashy ads and pressing the flesh when much more honorable strategies are available.
Did I say honorable? Sorry. Back to politics.
Political campaigns could cop some easy lessons from customer-centric companies. Stop the telemarketing. Leave the IVR machines off. Focus on events that disseminate honest and clear information. Use the internet wisely. Find your influencers and work them intelligently. Leave my inbox alone unless I ask you to send me stuff. And look at the process on Tuesday as one giant NetPromoter score: Would you recommend this candidate to a family member or friend?
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