Goin' Mobile
Does mobile marketing have potential? Our 1to1 Weekly story certainly raises a lot of that potential. And you know what they say about the heavy burdens of potential. I think that for mobile marketing to succeed it needs to grow beyond its youth-heavy culture. As it stands now, mobile marketing is a very cool and engaging way to reach kids on their cell phones. It needs to grow into a very convenient way to help organize the lives of adults. If I ran a travel company I would be all over cell phones and smart phones with alerts, text messages and small screen ads. If I ran a restaurant chain I would do the same. If I was a high volume e-retailer like Amazon, I would develop interfaces to keep busy adults connected to their music and books. I would also work hard on ways to encourage cell phone payments, or as it’s known in industry parlance, the wireless wallet. Mobile marketing has huge potential because it's starting from a customer-centric standpoint. Now it just needs to grow up.
