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Are You Tired of Some Football???
Like a lot of people today I am recovering from seven hours of football. It's not the football that I'm actually weary of, it's the commercials. Yes, I know the NFL is the last of the great male-dominated mass audiences. Yes, I know I need to have my 40-plus year old, Volvo-owning, insurance-buying, movie-watching brain tattooed incessantly by 30 second messages. It is America right? This is Our Country, I'm told. But why do so many companies neglect this opportunity to connect more completely via addressing specific customer groups (or segments as our 1to1 Weekly story suggests) when they spend millions on ads? Not everyone who watches the NFL values durability and patriotism in car purchases. In fact, I actually know people who watch football that are not interested in pick-up trucks. A lot of money was wasted yesterday. It will only pale in comparison to the great waste called the Super Bowl when it kicks off in two weeks.
The Super Bowl is over and, for the most part, so is football for another year. Considering the reported cost of producing and running the Super Bowl ads, I have to say I was very disappointed. Most of them lacked content and creativity. If this is the "best" from today's advertising agencies, I think we need to return to the past.
As for the end of the football season, "Plop, plop; fizz, fizz. Oh, what a relief it is!"