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We live in a business and personal culture of immediate gratification. What impresses me most about the six Impact Award winners featured in our JanFeb issue of 1to1 Magazine and called out in 1to1 Weekly, is the willingness among them to forego immediate gratification. If you check them out, you'll see that each of them embarked on an initiative that seemed to be subtle at first, and long-term in its payoff. Ingram Micro, for example, opened a new line of business that served its customers, but was hardly a home run in itself. The bottom line for all six companies was huge and most importantly, all six are still working on thier customer initiatives.