What’s in a Name?
Job titles may or may not influence whether someone takes a job or stays with a company. According to a late 2006 study by Korn/Ferry, 85 percent of employees surveyed said that a bigger job title wouldn’t entice them to keep a job. So titles, it seems, aren’t an effective retention tool.
But what about as a motivator? If your job title is Chief Customer Experience Officer are you more likely to drive the creation of compelling customer experiences in your organization than a counterpart with a simple Marketing Director title?
The well-publicized Korn/Ferry study cited such titles as Director of First Impressions, a replacement for Receptionist. Other titles that might inspire action: Director of Wow Projects, Net Marketing Imagineer, Director of Culture, Research Evangelist, Outdoor Recreation Adventure Leader, Process Change Manager, Creative Warrior, Chief Realization Officer.
Do you think that creative or unusual title makes a difference in either job performance or customer perception? What is the most unusual title you’ve come across?
