Marketing, Finance Battle for the Bottom Line
When I was a teenager, I got an allowance for doing weekly chores. After I quickly spent that money, I'd go back to my parents with stories of how the money wasn't enough to get the clothes, music, or other toys that I needed to survive the adolescent world. Most of the time they'd answer with, "when I was a kid, we didn't have...," which really meant NO. Today's issue of 1to1 Weekly shows how a similar dilemma plays out between marketers and the CFO.
"The CFO Is Not the Enemy" discusses how, like parents and teens, marketing and finance just don't speak the same language. They can't get on the same page about money issues, and as a result tend to battle it out more often than work together. Our suggestion is to create a dialog that ties marketing initiatives around financial metrics, where possible. What do you think? How do marketing and finance get along at your company, and what can be done about it?
