What Does It Take to Be a Customer Champion?
This year's 1to1 Customer Champions represent a wide variety of companies, each with their own unique challenges. But these executives, representing companies such as Lexus, Ann Taylor, AT&T, Canada Post, NetBank and Loews Hotels, have very similar approaches to customer strategy. In today's issue of 1to1 Weekly, some of our champions open their playbook and share secrets to their success.
Canada Post CEO Moya Greene explains that where the customer is concerned, you can never be complacent. That sentiment is echoed by Ann Taylor's Mark Ballard, who says that if the company is not achieving perfection, there's always something more you can do for the customer.
What do you think? What makes someone a customer champion?
