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Dow 13,000. Customers On Deck

If I ran a public company it would be deliciously tempting to chase the richest Wall Street market in history. In fact, you could argue that the CEO that doesn't chase this market isn't serving shareholders or the Board of Directors very well. But that temptation needs to be tempered by customer-centricity. Shareholders are people who stand to get rich from your company's share price. Customers are the people who will provide the value that pours the concrete for the foundation of shareholder potential. Customers are the gas in your Porsche. It's great that the 13,000 level on Wall Street is fueling some corporate value. But I would be very careful about the quality of that fuel: Customer value.

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