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It's called "blogola." It's the practice of rewarding the right blogger at the right time for saying the right things about your product. According to a WSJ article today, it is the hot influence tactic at several TV networks. If you ask me it is the anti-customer strategy and the best way I've ever heard to stick an incendiary device into the whole concept of blogging. The beauty of blogs, from a customer strategy standpoint, is its unfiltered glimpse into what customers think. If companies start to pollute this resource, it's poisoning the well. The worst way to get customer feedback is to design surveys that tell you what you want to hear. The best way to wreck the blogosphere is to tell your customers what you want them to hear.