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Bloomberg for President
New York City Mayor Michael Bloomberg announced yesterday that he was dropping his Republican affiliation—a step which pundits believe will position him for the 2008 independent bid for the presidential campaign.
Bloomberg for president may be the most logical idea I’ve heard yet to fix the mire in which the current tycoon president has embroiled us. Ross Perot tried it in 1992 and 1996 but this billionaire businessman has something over on Perot. Bloomberg has applied a new model for public service which aims to treat constituents as customers.
In building up New York as a brand, he has viewed the city as a company by deploying a "customer" strategy and overhauling much of the infrastructure. He deployed an extensive 311 contact center with 24/7 customer service, established New York recruiting centers in other nations to market the city, made government offices more accessible, and implemented a feedback mechanism from “customers” to develop new products and services, among other customer-centric strategies.
While this isn’t an endorsement for Bloomberg, imagine the effect this dream cabinet would have on a turnaround mission:
• Don Peppers and Martha Rogers: The gurus can help to rebuild the trust of the U.S. population by creating a system for capturing the “customers’” perspectives.
• Jack Walsh and his Six Sigma process can improve efficiencies in government and eliminate the defects.
• Malcolm Gladwell can develop strategies to quell the potentially massive implications of small-scale social events on the population.
• Steve Jobs can manage for innovation and change in government.
• Richard Branson can bring his campaign for corporate consciousness to government, helping to raise politician’s and constituents’ awareness of environmental and social issues.
• Larry Page and Sergey Brin can organize all the government’s information in one place.
Got any other nominations? Write them in here.
Why speculate, if you would like to see some of the people who are actually pushing Michael Bloomberg to run for president, or have spoken about supporting him should he get in the race, have a look at:
http://www.RunMikeRun.com
It is informational, and contains statements by politicians from both parties, notable business leaders and others regarding a possible third-party run by Mike Bloomberg. It also contains some videos of interviews and others of Mike speaking on issues.
Don't forget Chuck Hagel, John McCain, Joe Lieberman, and every other serious moderate. You too may help make Mike Bloomberg President at http://www.uniteformike.com
Philip Kotler and Nancy Lee would be happy to bring marketing thinking into government agencies to serve and satisfy citizens (Book: Marketing in the Public Sector) and introduce social marketing (Book: Social Marketing) to help create healthier citizen behaviors toward food,drink, exercise, and the environment.