Chasing The Black Swan
This is what blogs are for right? I should be able to throw some ideas around that might not be fully-baked. So here goes in the best spirit of Web 2.0, 3.0.....whatever. I read The Black Swan recenlty, a book that is as disturbing as any business book I've ever read. And beleive me, I've read too many. The book has many radical ideas. Basically, it relates the concept of Black Swans to life and business. A "Black Swan" actually represents two things. First and foremost, it's something that society discovers that has always been there but has escaped our attention. Second, it represents the random event. It's the plane that appears in downtown Manhattan, the stock market crash, the customer that gets on the blogosphere and makes a personal experience spread like a boulder dropped into a pond. We cannot predict all Black Swan appearances. But we can prepare against the damage caused by them. I think this represents a whole new area of customer strategy. It may be an idea that we accept as readily as "long tails" a year from now. I urge you to read it. If you've read it, I'd love to know what you thought of it.
