Co-Opting the Customer
Hey, it's business. Nothing personal, right? So I won't take the comment about my Hillary-loving lack of intelligence from last week's blog posting to heart. But I will return to last week's topic, which was about market orientation and who owns it. My point is this: No political party owns the concept of market orientation. In fact, I would go as far as to say that market orientation is irrelevant. It's customer orientation that counts. Market orientation, to me, means that governmment provides conditions under which business can grow. The result, at best, is an increase in the GDP. Opening international markets is the best example I can think of, and both parties have certainly be interested in that. Customer orientation means that government provides conditions that will encourage its citizens to spend the most money, and that their rights will be protected in the process. No one owns that process. No party owns the customer.
