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I like Dell's latest customer-centric approach, which looks to be balanced on design, quality improvements and retail expansion. Today it announced that it will customize its designs to include more colors and design tweaks to play to the WalMart audience (its newest account). In some ways it represents Dell's decision to bail on the direct sales market. In other, more important ways, it reflects what got the company to this point in time, which is listening to its customers and then executing on that knowledge. I'm not in the Dell most growable customer group right now. If you're reading this, you're probably not either. But there's a whole generation of kids that want their laptop the way they want it, and if they want purple, you make it purple.