Think Customers: The 1to1 Blog

The American car industry has taken a beating over the past few years. Expectations for U.S. cars have been set pretty low, so it's big news that Ford yesterday led the pack in the latest initial quality study from J.D. Power. Five vehicles from Ford Motor Co. placed at the top of their categories in initial quality. Mustang fans can now tell their spouses that the red Cobra convertible is a good investment as a "mid-size sporty car," and not an impractical, mid-life crisis purchase. Through all the layoffs, pension issues and price wars, it's good to see that Ford is trying to live up to its "Quality is Job #1" brand promise. It's better than living up to the reputation of "Fix Or Repair Daily."