Future Shock?
Among all the customer touchpoints, social media and mobile seem to be leading in cool factor – and marketing potential. Social media encourages consumers to engage with their favorite brands more often and for more time. It can spur and support word of mouth like no other medium. Mobile has an always-on ubiquity and presence/location capabilities that can give marketing more immediacy than ever. Both have unique benefits and challenges. And both have huge potential. What I wonder is this: Which do you think will have the greater impact on marketing five years from now and why?
